Walmart Review

Close-up of the Walmart with a shopping process

Walmart stands as a beacon in the retail industry, defining the landscape of affordable shopping and expansive product availability. In this article, we delve into the essence of what Walmart represents, exploring its significant marketplace and the opportunities it presents for both consumers and sellers. We aim to dissect the nuances of the Walmart marketplace, shedding light on how individuals and businesses can sell on Walmart, thereby tapping into its vast consumer base. Additionally, we examine the Walmart marketplace online shopping experience, which has revolutionized the way people access a wide array of products from the comfort of their homes. By understanding the dynamics of Walmart and its online marketplace, readers can gain insights into the broader implications of its operations on the retail sector and eCommerce trends. This discussion is not just about a retail giant but a pivotal element in the global marketplace, influencing shopping behaviors and business strategies alike.

What is Walmart?

Walmart, a household name in retail, represents not just a shopping destination but a comprehensive marketplace that caters to diverse consumer needs. It embodies a robust platform where convenience, variety, and value converge, offering an unrivaled shopping experience. The Walmart marketplace emerges as a critical component, providing a digital expanse for sellers and buyers to interact seamlessly. As a Walmart marketplace seller, one gains access to a vast audience, enhancing business visibility and growth potential. This overview will navigate the multifaceted aspects of Walmart, from its foundation as a retail giant to its evolution into a digital marketplace powerhouse. We will explore how selling on Walmart opens avenues for merchants to broaden their reach and how Walmart marketplace online shopping redefines the consumer journey. By delving into these elements, we aim to capture the essence of Walmart’s impact on the retail and eCommerce landscape.

Walmart Shopper Experience Highlights

What customers like most of all

One of the standout aspects that customers appreciate about Walmart is its affordability and diverse product range. Shoppers consistently laud the competitive pricing, which allows them to access a wide variety of goods without straining their budgets. This attribute is particularly pivotal in attracting a broad customer base that values economic shopping experiences. Moreover, the convenience factor is a significant highlight; Walmart’s numerous store locations and the expansive Walmart marketplace online shopping platform enable customers to shop with ease, whether in-person or from the comfort of their homes.

Another praised feature is the Walmart marketplace itself, which offers an extensive selection of products from various categories, ensuring that customers can find almost everything they need in one place. The marketplace’s user-friendly interface and efficient search functionality enhance the shopping experience, making it easier for customers to navigate and make purchases. Furthermore, the availability of customer reviews and ratings on the Walmart marketplace provides valuable insights, aiding shoppers in making informed decisions.

What customers dislike most of all

Despite the positive aspects, there are certain areas where Walmart’s customer experience could improve. One common grievance pertains to customer service; some shoppers express dissatisfaction with the responsiveness and assistance provided by Walmart staff, both in-store and online. This concern highlights a potential area for Walmart to enhance its training and support systems to ensure a more consistent and positive customer service experience.

Another critical feedback point revolves around the Walmart marketplace seller experience. While the platform offers immense opportunities for sellers to reach a wide audience, some report challenges related to visibility and competition. The vast number of sellers can sometimes result in a crowded marketplace, making it difficult for individual sellers to stand out unless they employ strategic marketing and optimization techniques. Additionally, the process of managing listings, handling orders, and ensuring compliance with Walmart’s policies can be complex, particularly for new or smaller sellers.

Walmart Solution Features

  • Product Offers: YES. Walmart marketplace provides a broad spectrum of product categories, enabling sellers to list various items, from electronics to groceries. Carrefour also offers a wide range of products, supporting sellers in reaching diverse customer needs.
  • Product Content: YES. Detailed product descriptions and images are crucial on Walmart for helping customers make informed decisions. Carrefour similarly emphasizes the importance of rich product content for an enhanced online shopping experience.
  • Orders: YES. Walmart marketplace has a streamlined order management system, facilitating smooth transactions from purchase to delivery. Carrefour offers a comparable system, ensuring efficient order processing for sellers.
  • Cancellations (Merchant): YES. Walmart allows merchants to manage cancellations, providing flexibility to address customer needs. Carrefour also has mechanisms in place for sellers to cancel orders when necessary, maintaining operational efficiency.
  • Returns/Refunds (Merchant): YES. Walmart has a structured process for handling returns and refunds, aimed at ensuring customer satisfaction while protecting sellers. Carrefour implements a similar policy, supporting both customers and merchants in the return process.
  • Carrier Mapping: YES. Walmart uses carrier mapping to optimize shipping routes and reduce delivery times. Carrefour utilizes logistics technology to ensure effective distribution, although the approach and tools may vary.
  • Marketplace Fulfillment Service: YES. Walmart offers fulfillment services to marketplace sellers, handling storage, packing, and shipping. Carrefour has developed its fulfillment solutions, offering support to sellers for logistics management.
  • Product Variations (Sizes/Colors): YES. Walmart marketplace supports listings with multiple product variations, allowing customers to select according to preference. Carrefour also accommodates product variations, enhancing the shopping experience.
  • Sales Channels: YES. Walmart integrates various sales channels, expanding the reach for marketplace sellers. Carrefour leverages multi-channel retailing to increase visibility and sales opportunities for its sellers.

Walmart Pros and Cons

For brands, manufacturers, and retailers considering the Walmart marketplace as a platform to sell on Walmart, it’s crucial to weigh its advantages and disadvantages carefully. This analysis aims to provide insights into the benefits and potential challenges associated with becoming a Walmart marketplace seller.


  • Vast Customer Base: Walmart’s immense popularity and extensive reach offer sellers access to a broad audience, enhancing brand visibility and sales opportunities. The Walmart marketplace online shopping platform attracts millions of visitors, providing unparalleled exposure.
  • Comprehensive Seller Support: Through Walmart Seller Central, sellers receive robust support and resources, including analytics and operational guidance. This platform facilitates a smooth selling experience, from listing products to managing orders.
  • Broad Product Spectrum: Walmart embraces an extensive variety of product types, enabling brands and producers to expand their selections and effectively connect with various consumer groups.
  • Logistics Support: Walmart offers comprehensive fulfillment solutions for its marketplace vendors, streamlining their distribution processes and guaranteeing that goods are delivered to shoppers both swiftly and dependably.


  • Competitive Marketplace: The vast number of sellers on the Walmart marketplace can result in stiff competition, making it challenging for new sellers to stand out and capture significant market share.
  • Complex Compliance Requirements: Walmart imposes strict quality and service standards. Navigating these requirements and maintaining compliance can be daunting, especially for smaller sellers or those new to online marketplaces.
  • Fee Structure: While selling on Walmart offers considerable benefits, the associated fees and cost structures may impact profit margins for sellers. It’s important for brands and manufacturers to assess these costs carefully in relation to their pricing strategies and operational efficiency.
  • Integration Complexity: For some sellers, integrating existing systems with Walmart Seller Central and adapting to Walmart’s operational procedures can be complex and resource-intensive, requiring significant investment in time and technology.


There are no initial setup fees, monthly subscriptions, or hidden charges for sellers on Walmart platform. You only pay a fee based on what you sell. A referral fee is deducted from each successful sale, which is both reasonable and competitive. These commission rates differ by category and the total sales price, generally falling between 6% and 15%.

They aim to enhance our marketplace sellers’ earnings by offering competitive referral fees. To understand the specific referral fees applicable to you, please refer to their guide.

TOP 5 Walmart Alternatives

  1. Mirakl: Mirakl powers leading online marketplaces by providing a marketplace platform that enables retailers to efficiently scale their eCommerce strategy.
  1. Amazon: Amazon dominates the global eCommerce landscape, offering an extensive range of products, unparalleled logistics, and innovative technology solutions.
  1. MediaMarkt: MediaMarkt specializes in consumer electronics, providing a wide selection of gadgets and tech products across Europe with a strong emphasis on customer service.
  1. Costco: Costco operates a membership-based warehouse club, known for its bulk products, competitive pricing, and a limited selection of merchandise emphasizing quality.
  1. Carrefour: Carrefour is a multinational retailer that combines supermarket and hypermarket formats, offering a vast range of groceries and consumer goods with a focus on sustainability and local products.


This article delves into Walmart’s expansive marketplace, outlining its diverse solution features, the balance of advantages and disadvantages for brands, manufacturers, and retailers. A key focus was on how Walmart’s marketplace offers a platform for a wide variety of product listings, comprehensive seller support through Walmart Seller Central, and an emphasis on efficient logistics and customer satisfaction.

Among the competitors, Carrefour stands out with its unique selling points, particularly its commitment to sustainability and local products. It mirrors many of Walmart’s marketplace features, such as a wide product range, fulfillment services, and product variations, but distinguishes itself through a focus on environmental sustainability and supporting local suppliers. This approach not only caters to the growing consumer demand for responsible retailing but also enhances Carrefour’s market position as a retailer that values community and environmental well-being alongside its commercial operations.