BigCommerce Platform Review

Image representing a review of the BigCommerce platform

We will give a thorough analysis of the BigCommerce platform in this article. BigCommerce is a top eCommerce platform that gives companies the ability to design and run their online stores. BigCommerce has grown in popularity among start-ups and well-known brands alike, thanks to its extensive capabilities and simple UI. To assist you in deciding if BigCommerce is the best option for your eCommerce requirements, we will examine its essential features, price options, advantages and disadvantages, and overall performance. This review seeks to give you useful information on the BigCommerce platform, whether you run a small business or a major corporation.

What is BigCommerce?

BigCommerce is a powerful eCommerce platform that enables businesses of all sizes to create and manage their online stores. With its comprehensive set of features and intuitive interface, BigCommerce positions itself as a leading solution in the eCommerce industry. The platform offers a range of tools and functionalities to help businesses build a professional online presence, attract customers, and drive sales. Whether you’re a startup, a growing business, or an established brand, BigCommerce aims to provide a scalable and customizable solution to meet your specific eCommerce needs. In the following sections, we will delve into the key features and advantages of using BigCommerce, along with any potential drawbacks to consider.


BigCommerce offers a range of pricing plans to cater to the diverse needs of businesses. While the specific pricing details may change over time, you can visit the BigCommerce website for the most up-to-date information. Here is an overview of the main pricing plans typically offered by BigCommerce:

  1. Standard Plan ($29/month if billed annually): This is the entry-level plan designed for small businesses and startups. It offers essential features to launch and grow an online store effectively.
  2. Plus Plan ($79/month if billed annually): The Plus plan is suitable for growing businesses that require more advanced features and scalability. It provides additional tools to enhance the customer experience and drive sales.
  3. Pro Plan ($299/month if billed annually): The Pro plan is ideal for established businesses that have higher transaction volumes and require advanced analytics and reporting capabilities.
  4. Enterprise Plan (you need to contact Sales department to find out the price): The Enterprise plan is tailored for large-scale businesses with complex needs. It offers highly customizable features, dedicated account management, and additional enterprise-grade functionalities.

It’s important to note that BigCommerce does not publicly disclose specific pricing information on its website. The pricing structure is typically based on factors such as sales volume, annual revenue, and specific requirements. To get detailed pricing information and a quote tailored to your business, you can contact BigCommerce directly through their website.

Overall, BigCommerce offers flexible pricing options that can accommodate businesses of various sizes and budgets. Evaluating your specific requirements and comparing the features and pricing of different plans is advisable to choose the most suitable option for your eCommerce needs.

BigCommerce customers insights

Here are some observations based on historical data:

  1. Industry Diversity: BigCommerce caters to a wide range of industries, including retail, fashion, electronics, health and beauty, home goods, and more. This indicates that the platform is adaptable to various business sectors.
  2. Market Presence: BigCommerce has a notable market presence, with a considerable number of online stores built on its platform. The platform’s popularity is evident from its widespread adoption by businesses of different sizes.
  3. Business Size: BigCommerce serves businesses across the spectrum, from small and medium-sized enterprises (SMEs) to large corporations. It is particularly well-suited for businesses that require a scalable eCommerce solution.
  4. International Reach: BigCommerce has a global customer base, with businesses from different countries utilizing its platform. This demonstrates the platform’s ability to support international operations and diverse currencies.
  5. Established Brands: BigCommerce is known for attracting established brands and retailers. Many renowned companies have chosen BigCommerce to power their online stores, indicating confidence in the platform’s capabilities.

It’s important to note that the above insights are based on historical data and general observations. The actual customer base of BigCommerce is likely to be even more diverse and continuously evolving. For the most accurate and up-to-date information, it’s recommended to reach out to BigCommerce directly or consult their official resources.

Ease of use for customers

According to user reviews from various sources, such as G2 and other references, BigCommerce generally receives positive feedback regarding its ease of use. Here is a summary of the points highlighted by real users:

  1. BigCommerce is lauded for its user-friendly interface, which is straightforward and well-designed and makes it simple for users to access and administer their online stores. The platform offers customers a visually appealing and well-organized interface that makes it easy for them to access the features and tools they require.
  2. Simple Setup Procedure: Customers value BigCommerce’s simple setup procedure. The platform’s step-by-step instructions and straightforward guidance enable customers to easily launch their stores without substantial technological experience.
  3. BigCommerce provides users with a variety of customization choices, so they may design their online stores to match their branding and particular needs. The freedom offered in terms of design, layout, and product display is well-liked by users.
  4. Comprehensive Features: Users find the feature set of BigCommerce to be robust and comprehensive. The platform offers a wide array of built-in functionalities, including inventory management, payment gateways, shipping options, and marketing tools, which are accessible and easy to utilize.
  5. Mobile-Friendly: BigCommerce is praised for its mobile-friendly approach, ensuring that users can manage their online stores on the go. The platform provides responsive themes and mobile optimization, allowing customers to have a seamless shopping experience across various devices.
  6. Helpful Support: Users appreciate the availability of customer support from BigCommerce. The platform offers responsive assistance through various channels, including live chat, email, and phone support, ensuring that users can receive timely help when needed.

It’s important to note that individual experiences may vary, and some users may encounter challenges depending on their specific needs and technical expertise. However, overall, BigCommerce is regarded as a user-friendly eCommerce platform that empowers businesses to efficiently manage their online stores without extensive technical know-how.


BigCommerce offers a wide selection of themes to help businesses create visually appealing and professional-looking online stores. Here are some key aspects of BigCommerce’s themes:

  1. Pricing: BigCommerce provides both free and premium themes. The availability of free themes allows businesses on a budget to create a visually appealing online store without incurring additional costs. Premium themes, on the other hand, often offer more advanced features, customizability, and design options for a fee.
  2. Diversity: BigCommerce offers a diverse range of themes to cater to different industries, styles, and preferences. Whether you’re looking for a minimalistic and modern design or a bold and vibrant layout, you can find a variety of themes to choose from. The themes are often categorized based on industry, allowing businesses to select a design that aligns with their specific niche.
  3. Customizability: BigCommerce’s themes are highly customizable, enabling businesses to personalize their online stores according to their branding and requirements. Users can easily modify colors, fonts, layouts, and other design elements to create a unique and tailored look for their store. Additionally, BigCommerce’s theme editor provides a user-friendly interface that makes customization accessible to users without extensive coding knowledge.
  4. Responsiveness: In today’s mobile-driven world, having a responsive design is crucial for providing a seamless shopping experience across devices. BigCommerce’s themes are designed to be mobile-friendly and responsive, ensuring that customers can easily browse and make purchases from their smartphones or tablets.
  5. Third-Party Themes: In addition to the themes offered directly by BigCommerce, there are also third-party theme providers that offer a wide range of options. These third-party themes expand the choices available to businesses, allowing them to find a theme that perfectly matches their brand image and desired functionality.
  6. It’s worth noting that while BigCommerce provides a variety of themes, businesses may choose to work with designers or developers to create custom themes tailored to their specific requirements. This allows for even greater design flexibility and uniqueness.

BigCommerce’s themes offer businesses a range of options in terms of pricing, diversity, and customizability, enabling them to create visually appealing and user-friendly online stores that align with their brand identity and customer preferences.

BigCommerce’s killer features

  1. Headless Commerce in React.js/Vue.js (F/E Framework) Maintain full control of your site while BigCommerce provides the administration and checkout for a native app experience.
  2. BigCommerce for WordPress Connect your WordPress site to BigCommerce’s powerful commerce engine with a pre-built plugin for brands with an editorial or content focus.
  3. Scalability and Performance: BigCommerce is designed to scale alongside growing businesses. The platform can handle high levels of traffic, large product catalogs, and increasing sales volumes without sacrificing performance. With built-in features like content delivery network (CDN) integration, fast page load times, and advanced caching mechanisms, BigCommerce ensures that online stores can deliver a seamless and speedy shopping experience for customers, regardless of the website’s size or complexity.
  1. Multi-channel Selling: BigCommerce allows businesses to sell their products not only through their online store but also across multiple channels, including popular marketplaces like Amazon, eBay, and Facebook. This multi-channel selling capability enables businesses to reach a broader audience and diversify their sales channels, all while managing inventory and orders from a central platform. BigCommerce’s integrations with these external channels streamline the process of listing products, managing inventory, and syncing data, making it easier for businesses to expand their reach and increase sales.

These killer features of BigCommerce contribute to its appeal as a comprehensive eCommerce platform, providing businesses with the necessary tools to build and grow their online stores effectively.

Localization with BigCommerce

BigCommerce offers powerful features to help businesses create multi-lingual and multi-location online stores, enabling them to reach customers in different regions and provide a personalized shopping experience. Here are some key aspects of BigCommerce’s localization capabilities:

  1. Multi-Lingual Stores: BigCommerce allows businesses to create and manage online stores in multiple languages. This feature enables businesses to customize their content, product descriptions, and customer communications to cater to customers speaking different languages. With multi-lingual support, businesses can expand their reach to international markets and effectively engage with a diverse customer base.
  2. Localization Tools: BigCommerce provides a range of tools to handle localization effectively. These tools include features such as language selection options, localized currency display, and country-specific tax and shipping settings. Businesses can easily configure their online stores to adapt to different regions and provide customers with a localized experience, including tailored pricing, shipping methods, and tax calculations.
  3. International Payment Options: BigCommerce integrates with various payment gateways that support international transactions, enabling businesses to accept payments in different currencies and offer payment methods preferred by customers in specific regions. This flexibility in payment options enhances the customer experience and removes barriers for international buyers, leading to increased conversions and sales.
  4. Multi-Location Inventory Management: For businesses with multiple physical locations or warehouses, provides inventory management tools that allow them to efficiently manage stock across different locations. This feature ensures accurate inventory tracking, prevents overselling, and enables businesses to fulfill orders from the most convenient location based on customer proximity.

By offering multi-lingual stores, localization tools, international payment options, geo-IP redirects, and multi-location inventory management, BigCommerce equips businesses with the necessary capabilities to expand their global reach and cater to the specific needs of customers in different regions. These features enable businesses to deliver a seamless and personalized shopping experience, ultimately driving customer satisfaction and boosting international sales.

Payment gateways and processing

Businesses may give their consumers safe and practical payment solutions thanks to the variety of payment gateway choices offered by BigCommerce. Businesses have flexibility in choosing the payment providers that best meet their needs thanks to the platform’s integration with well-known payment gateways like PayPal, Stripe, Square, and more. With built-in security measures and compliance with industry standards, BigCommerce also guarantees secure payment processing, assisting companies in safeguarding client information and fostering customer confidence.

SEO and Marketing tools

To assist companies optimize their online storefronts and increase traffic, BigCommerce provides a set of SEO and marketing tools. The platform offers tools for increased search engine exposure, including customized URLs, meta tags, and site architecture. Additionally, BigCommerce provides integrated marketing solutions that enable companies to contact their target audience and increase conversions, including email marketing, promotional campaigns, and interaction with well-known ad networks.

BigCommerce security and support

BigCommerce prioritizes security to protect businesses and their customers’ sensitive data. The platform incorporates security measures such as SSL encryption, fraud detection, and PCI compliance to ensure secure transactions and safeguard customer information. Additionally, BigCommerce provides reliable customer support through various channels, including email, live chat, and phone, offering assistance for technical issues, account management, and general inquiries.

BigCommerce alternatives

  1. Wix: Wix is a popular website builder that also offers eCommerce capabilities, providing an intuitive drag-and-drop interface and a range of customizable templates.
  2. Magento: Magento is a robust and highly customizable eCommerce platform suitable for large enterprises, offering advanced features and flexibility but requiring more technical expertise.
  3. Shopify: Shopify is a leading eCommerce platform known for its user-friendly interface and extensive app ecosystem, making it a popular choice for businesses of all sizes.
  4. SquareUp: SquareUp, also known as Square, offers eCommerce solutions alongside its payment processing services, providing a seamless integration between online and in-person sales.
  5. WooCommerce: WooCommerce is a WordPress plugin that transforms WordPress websites into eCommerce stores, offering a flexible and customizable solution for businesses already using WordPress as their content management system.


BigCommerce is notable as a potent eCommerce platform with a number of distinctive selling characteristics. Its main advantages include a wide variety of themes, a marketplace for added features, great localization capabilities, several payment channel choices, extensive SEO and marketing tools, solid security protocols, and dependable customer service. These characteristics make BigCommerce an appealing option for companies trying to establish and run profitable online storefronts.